There are several factors involved in this venture that don't appear on the first level of interest. I watched a video or two and read some reports to get a better understanding of it. The claims are wonderful! You can make a six figure income with two or three hours of work one or two days a week. Sounds good doesn't it? If it sounds too good to be true, it probably is.
You can make that kind of money if you have built up a client list of companies that need your services and keep you writing a lot. You will have to learn the tricks of the trade which includes some almost shady promises and guarantees of the product you are pushing. I say almost because none of this is intended to be illegal. It is mostly hype and hope.
Forget the short, easy work week. Think in terms of classes and conferences to strengthen your writing skills and shaping your words to fit a company's product line or service. This is all done by contracts with various companies. You have no job security, insurance, or benefits. The first thing I learned was the Direct Response Marketing is a victim of it's own product.
It has to sell you on the idea that you can do this; then it has to sell you on the idea that watching a video they charge you for will make it easy and quick; then they assure you that companies are lining up at the door to hire you; but first you will have to write some high pressure sales pitch and spend endless hours in research learning business principles and technical terms you never thought you needed.
Some people have made a career in this field. But I have looked into it, and I don't think it's for me. Let's be fair. I am presenting this in a very negative light. My warning focuses on the fact that they do one thing and they do to promote their own view. Be warned: It ain't as easy as it sounds!